{"id":877,"date":"2009-05-24T14:05:26","date_gmt":"2009-05-24T13:05:26","guid":{"rendered":"http:\/\/www.vincenwoo.com\/vincenwoo\/site_wacom_et_mapomme\/?p=877"},"modified":"2009-05-24T14:10:33","modified_gmt":"2009-05-24T13:10:33","slug":"le-bon-sens-propre-dadobe","status":"publish","type":"post","link":"https:\/\/www.vincenwoo.com\/vincenwoo\/site_wacom_et_mapomme\/le-bon-sens-propre-dadobe\/","title":{"rendered":"Le \u00ab\u00a0bon\u00a0\u00bb Sens Propre d&rsquo;Adobe"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-876\" title=\"rondha_initiative\" src=\"http:\/\/www.vincenwoo.com\/vincenwoo\/site_wacom_et_mapomme\/wp-content\/uploads\/2009\/05\/rondha_initiative.png\" alt=\"rondha_initiative\" width=\"237\" height=\"123\" \/><\/p>\n<p>Apportons un peu de posts int\u00e9ressants \u00e0 ce blog . Voici une courte video (3 minutes 48) r\u00e9alis\u00e9e \u00e0 la demande d&rsquo; Adobe. Magnifiquement r\u00e9alis\u00e9 par l&rsquo; agence new-yorkaise Blacklist, \u00e9crit et r\u00e9alis\u00e9 par le br\u00e9silien Denis Kamioka aka <a href=\"http:\/\/www.cisma.com.br\">Cisma<\/a> avec plein de Creative et Art directors, Keith Anderson, Tony Stern, Frank Aldorf, Karishma Mehta, Jon Willard, ce court m\u00e9trage  se devait d&rsquo;utiliser les logiciels Adobe, After Effect pour les trucages et compositing, Premiere pour le montage, Photoshop pour la cr\u00e9ation des \u00e9lements, Soundbooth pour le son et Encore (j&rsquo;adore le nom de ce soft) pour la publication sur divers medias.<br \/>\nLe petit film s&rsquo;appelle \u00ab\u00a0Le Sens Propre\u00a0\u00bb. Notez, tout est en fran\u00e7ais.<\/p>\n<p><object width=\"400\" height=\"300\" data=\"http:\/\/vimeo.com\/moogaloop.swf?clip_id=4510492&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1\" type=\"application\/x-shockwave-flash\"><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/vimeo.com\/moogaloop.swf?clip_id=4510492&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1\" \/><\/object> <a href=\"http:\/\/vimeo.com\/4510492\"><\/a><\/p>\n<p>Il a \u00e9t\u00e9 fait \u00e0 l&rsquo;initiative de l&rsquo;agence Goodby Silverstein &amp; Partners. Normal, c&rsquo;est cette agence qui a \u00e9t\u00e9 d\u00e9sign\u00e9e pour s&rsquo;occuper de la strat\u00e9gie du marketing de la marque Adobe :<\/p>\n<p><em>Adobe awarded the business to Goodby Silverstein after a review of two agency finalists. The account represents an estimated $20 million in annual billings. The first phase of the assignment will be to provide a strategic framework for advancing Adobe&rsquo;s brand agenda based on the company&rsquo;s network publishing vision. Adobe will work with Goodby Silverstein to develop an ad campaign that can cross its three core markets: creative professionals, business professionals and technologists. \u00ab\u00a0With Goodby Silverstein, we are partnering with one of the premier ad agencies in the U.S.,\u00a0\u00bb said Peter Isaacson Isaacson is a surname meaning \u00ab\u00a0son of Isaac\u00a0\u00bb, the Biblical figure. The names are most prevalent among Jews. Some people with these names include: * Douglas Isaacson, mayor of North Pole, Alaska * Gary Isaacson, inventor, author, entrepreneur and television producer., director of brand marketing for Adobe. \u00ab\u00a0Goodby presented not only compelling creative strategies, but showed us campaign concepts that demonstrated strong insight into the Adobe business, particularly network publishing, which is rapidly evolving from a vision into reality. The agency&rsquo;s thinking about our marketing and brand communications was right on track, proving they understood our markets, our customers and our challenges.\u00a0\u00bb Isaacson added, \u00ab\u00a0Adobe is helping to define the next major area of growth in our market in the form of network publishing, which will enable a world where content is created once and distributed anywhere, anytime, on any device. We look forward to working with Goodby Silverstein to create a unified brand vision as we enter this new market phase.\u00a0\u00bb <\/em><br \/>\nLe lien : <a href=\"http:\/\/www.thefreelibrary.com\/Adobe+Awards+Advertising+Account+to+Goodby+Silverstein+&amp;+Partners%3B...-a079795202\">http:\/\/www.thefreelibrary.com\/Adobe+Awards+Advertising+Account+to+Goodby+Silverstein+&amp;+Partners%3B&#8230;-a079795202<\/a><\/p>\n<p>Voici donc un bon exemple de strat\u00e9gie marketing pour faire la promotion de la Creative Suite 4, la CS Premium! J&rsquo;esp\u00e8re que vous avez not\u00e9 le jeu de mot \u00e0 la fin avec l&rsquo;utilisation du mot Short Cut dont les initiales invers\u00e9es font CS. ;p<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apportons un peu de posts int\u00e9ressants \u00e0 ce blog . Voici une courte video (3 minutes 48) r\u00e9alis\u00e9e \u00e0 la<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[6],"tags":[570,38,37,40,36,39],"class_list":["post-877","post","type-post","status-publish","format-standard","hentry","category-application","tag-adobe","tag-blacklist","tag-cisma","tag-cs4","tag-film","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le &quot;bon&quot; Sens Propre d&#039;Adobe - WacometmaPomme<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vincenwoo.com\/vincenwoo\/site_wacom_et_mapomme\/le-bon-sens-propre-dadobe\/\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rhonda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.vincenwoo.com\\\/vincenwoo\\\/site_wacom_et_mapomme\\\/le-bon-sens-propre-dadobe\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.vincenwoo.com\\\/vincenwoo\\\/site_wacom_et_mapomme\\\/le-bon-sens-propre-dadobe\\\/\"},\"author\":{\"name\":\"Rhonda\",\"@id\":\"https:\\\/\\\/www.vincenwoo.com\\\/vincenwoo\\\/site_wacom_et_mapomme\\\/#\\\/schema\\\/person\\\/7442a4e5e8066a3c0e369bed0d2c6e41\"},\"headline\":\"Le \u00ab\u00a0bon\u00a0\u00bb Sens Propre d&rsquo;Adobe\",\"datePublished\":\"2009-05-24T13:05:26+00:00\",\"dateModified\":\"2009-05-24T13:10:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.vincenwoo.com\\\/vincenwoo\\\/site_wacom_et_mapomme\\\/le-bon-sens-propre-dadobe\\\/\"},\"wordCount\":483,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.vincenwoo.com\\\/vincenwoo\\\/site_wacom_et_mapomme\\\/#\\\/schema\\\/person\\\/5b214d0040686a387985b9f290a2ce25\"},\"image\":{\"@id\":\"https:\\\/\\\/www.vincenwoo.com\\\/vincenwoo\\\/site_wacom_et_mapomme\\\/le-bon-sens-propre-dadobe\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.vincenwoo.com\\\/vincenwoo\\\/site_wacom_et_mapomme\\\/wp-content\\\/uploads\\\/2009\\\/05\\\/rondha_initiative.png\",\"keywords\":[\"Adobe\",\"blacklist\",\"cisma\",\"cs4\",\"film\",\"marketing\"],\"articleSection\":[\"Application\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.vincenwoo.com\\\/vincenwoo\\\/site_wacom_et_mapomme\\\/le-bon-sens-propre-dadobe\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.vincenwoo.com\\\/vincenwoo\\\/site_wacom_et_mapomme\\\/le-bon-sens-propre-dadobe\\\/\",\"url\":\"https:\\\/\\\/www.vincenwoo.com\\\/vincenwoo\\\/site_wacom_et_mapomme\\\/le-bon-sens-propre-dadobe\\\/\",\"name\":\"Le \\\"bon\\\" Sens Propre d'Adobe - 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