{"id":7690,"date":"2013-07-08T11:57:18","date_gmt":"2013-07-08T10:57:18","guid":{"rendered":"http:\/\/www.vincenwoo.com\/vincenwoo\/site_wacom_et_mapomme\/?p=7690"},"modified":"2013-07-08T11:58:45","modified_gmt":"2013-07-08T10:58:45","slug":"fullsix-soccupe-de-la-com-de-wacom","status":"publish","type":"post","link":"https:\/\/www.vincenwoo.com\/vincenwoo\/site_wacom_et_mapomme\/fullsix-soccupe-de-la-com-de-wacom\/","title":{"rendered":"Fullsix Media s’occupe de la com’ de Wacom"},"content":{"rendered":"

\"rondha_initiative\"<\/p>\n

Fullsix Media<\/a>\u00a0annonce sur son site qu’il \u00ab\u00a0devient la nouvelle agence digitale de Wacom en Europe et lance une campagne media enrichie pan-europ\u00e9enne.\u00a0\u00bb<\/strong><\/p>\n

Comme c’est mon domaine, je vous d\u00e9crypte tout, chers lecteurs. \u00ab\u00a0une campagne media enrichie pan-europ\u00e9enne\u00a0\u00bb<\/strong>signifie une campagne qui s’adresse \u00e0 tous les medias et les formes num\u00e9riques (campagne pub, sites internet, blog, r\u00e9seaux sociaux, mass sourcing, smarphone, tablette multimedia, concours web,…) en… Europe, mais pan-europ\u00e9en, \u00e7a sonne mieux \u00e0 l’oreille.<\/p>\n

Les missions de l’agence : mediaplanning et buying, cr\u00e9ation de contenus et social media.>\u00a0<\/strong>c’est ce que je viens d’\u00e9crire ci-dessus, mais en moins compliqu\u00e9.<\/p>\n

Une campagne media enrichie est d\u00e9j\u00e0 visible en France, Allemagne, UK, Italie et Hollande <\/strong>(donc l’Europe des ann\u00e9es 50… La vraie Europe pour certains, celle de Charlemagne et De Gaulle \ud83d\ude42 ) pour promouvoir le lancement de nouveaux produits au sein de la gamme Cintiq.<\/strong> > donc cela s’adresse en premier lieu \u00e0 la Cintiq, position premium price, en fait.<\/p>\n

La campagne s’appuie sur un one-pager \u00e9v\u00e8nementiel\u00a0http:\/\/cintiq.wacom.eu\/<\/a>\u00a0d\u00e9velopp\u00e9e par l’agence.<\/strong> > One-pager<\/strong>, c’est un site en 1 page, mais en anglais, \u00e7a fait moins cheap. En gros, d’apr\u00e8s Vince, c’est juste une page en flat-design avec du jquery pour un smooth scrolling et du responsive. Remarque de Vince aux gars de Fullsix, le menu lat\u00e9ral , \u00e7a bugue sur son iPad et \u00e7a fait low-design cheapounet de refuser la lecture en mode vertical.
\nA la rencontre de diff\u00e9rents m\u00e9tiers du Groupe Fullsix, cette campagne s’appuie sur l’utilisation de technologies de ciblages uniques et innovantes, un message cr\u00e9atif riche et interactif (http:\/\/goo.gl\/cDi3Z<\/a>) soutenu par un m\u00e9diaplanning performant mixant RTB, engagement et achat premium >\u00a0<\/strong>RBT, c’est du \u00a0Real Time Biding<\/strong>, c’est du trading concernant l’emplacement pub. Comme pour la bourse, ce sont des bots qui calculent des ench\u00e8res \u00e0 la micro secondes\u00a0pour un emplacement, une impression et un annonceur. Engagement<\/strong>, c’est la gestion des utilisateurs, qui \u00e9mettent des opinions, car la com’, ce n’est plus une marque qui envoie un message \u00e0 ses clients, mais c’est un dialogue entre la marque et ses utilisateurs – ces derniers peuvent devenir des ambassadeurs ou brand advocate – voir le concours Cintiq pour devenir Pionner of Now sur Behance, exemple parfait d’engagement. \u00c0 W&mP, on est Expert (en anglais, c’est Evangelist – avant, il ne le mettait pas en France, car le mot evangelist, ce n’\u00e9tait pas bien vu, mais maintenant c’est \u00e9crit de plus en plus dans les medias). D’apr\u00e8s Vince, qui invente des mots chaque jour, il est exactement un Senior Expert Lone-Wolf, pas un Evangelist. De toute fa\u00e7on, Vince vit dans le futur, donc il a ses propres mots. Woz, pour lui, est\u00a0un Senior Expert Lone-Wolf pour Apple. Achat premium<\/strong>, c’est que j’avais \u00e9crit avant, c’est du Premium Price – pour une fois, c’est moi qui a \u00e9crit en anglais en premier. Comme la Cintiq est un produit cher, il faut axer la communication sur la qualit\u00e9, la valeur ajout\u00e9e, le design, bla bla bla… Qui justifie le prix \u00e9lev\u00e9.<\/p>\n

Au final, ne vous inqui\u00e9tez, chers lecteurs, il y aura certainement plus de concours pour gagner de la Cintiq. \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"

Fullsix Media\u00a0annonce sur son site qu’il \u00ab\u00a0devient la nouvelle agence digitale de Wacom en Europe et lance une campagne media<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[4],"tags":[381],"class_list":["post-7690","post","type-post","status-publish","format-standard","hentry","category-wacom","tag-fullsix"],"yoast_head":"\nFullsix Media s'occupe de la com' de Wacom - WacometmaPomme<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vincenwoo.com\/vincenwoo\/site_wacom_et_mapomme\/fullsix-soccupe-de-la-com-de-wacom\/\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rhonda\" \/>\n\t<meta name=\"twitter:label2\" 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