{"id":4799,"date":"2012-01-06T14:48:23","date_gmt":"2012-01-06T13:48:23","guid":{"rendered":"http:\/\/www.vincenwoo.com\/vincenwoo\/site_wacom_et_mapomme\/?p=4799"},"modified":"2012-01-06T14:48:44","modified_gmt":"2012-01-06T13:48:44","slug":"anecdocte","status":"publish","type":"post","link":"https:\/\/www.vincenwoo.com\/vincenwoo\/site_wacom_et_mapomme\/anecdocte\/","title":{"rendered":"Anecdote"},"content":{"rendered":"

Souvenez vous lors de ce billet datant de mi septembre<\/a> lors de la sortie de la Cintiq 24HD, j’annon\u00e7ais que je sortirai une petite info sur cette image issue du site am\u00e9ricain de Wacom. Cette info, je l’\u00e9cris, c’est une opinion personnelle, plus exactement une d\u00e9duction. Mais je pense que je suis proche de la r\u00e9alit\u00e9 et de ce qui c’est pass\u00e9.<\/p>\n

Voici l’image sur le site US de Wacom :<\/p>\n

\"\"<\/p>\n

Je reprend l’image g\u00e9n\u00e9rique qui a \u00e9t\u00e9 associ\u00e9e \u00e0 la Cintiq 24HD et comme vous pouvez le constater, seul le site US a ajout\u00e9 un texte perso ‘A Whole new Way to create<\/em>‘ \u00a0(vf : une tout nouvelle fa\u00e7on de cr\u00e9er), alors que tous les autres sites internationaux ont comme texte (vf) : Nouveau Monde et o\u00f9 il prend vie<\/em>. Il y a des variantes sur le gros titre (flagship, par exemple), mais le sous texte est le m\u00eame (and where it comes to life).<\/p>\n

La preuve, ci dessous, avec toutes les captures \u00e9cran :<\/p>\n

\"\"<\/p>\n

Donc la question est pourquoi le site US de Wacom a produit un texte diff\u00e9rent. C’est l\u00e0 qu’intervient l’observatoire de W&mP.<\/p>\n

Souvenez vous, en d\u00e9but d’ann\u00e9e 2011, sur toutes les home pages des site Wacom, vous aviez droit \u00e0 cette image. J’ai fait une capture \u00e9cran \u00e0 l’\u00e9poque… C’est dire…<\/p>\n

\"\"<\/p>\n

J’avais \u00e9t\u00e9 \u00e9tonn\u00e9 car l’image \u00e9tait de bonne facture (pas une image de paysage, histoire d’habiller une page du site) et n’\u00e9tait associ\u00e9e \u00e0 aucun produit. En g\u00e9n\u00e9ral, sur la home page de Wacom, vous avez une image associ\u00e9e \u00e0 un produit Wacom (tablette, bundle, etc…). L\u00e0, rien… Cette image est rest\u00e9e longtemps en d\u00e9but d’ann\u00e9e sur la home page. Et en allant sur le site Us, ce dernier reprenait cette image en l’associant \u00e0 un sous texte. Devinez lequel ? Il \u00e9tait l\u00e9g\u00e8rement diff\u00e9rent, c’\u00e9tait \u00ab\u00a0A new Way to create\u00a0\u00bb. <\/em>C’est dommage car je n’ai pas fait une capture \u00e9cran, cette fois-ci, mais le texte qui \u00e9tait \u00e9crit en blanc avec une typo pas terrible \u00e9tait coll\u00e9 sur une grosse barre noire. Pour m\u00e9moire, l’ajout \u00e9tait assez maladroit et d\u00e9parait avec l’image l\u00e9ch\u00e9e de ces 2 mains manipulant des pigments des couleurs. En gros, \u00e7a faisait le truc rajout\u00e9 et plaqu\u00e9 sur l’image. De mon c\u00f4t\u00e9, j’ai tout de suite compris que cette image \u00e9tait celle associ\u00e9e \u00e0 la future Bamboo. Une sorte de teasing. On place en home page une image sans message, puis, lorsque sort le produit, on y associe enfin le produit et les informations. Mais certainement aux USA, placez une image comme \u00e7a sans message, c’est pas clair, donc il faut ajouter du contenu, histoire de faire comprendre aux lecteurs lambda qu’il va se passer un truc nouveau.<\/p>\n

Je continue ma d\u00e9marche. En allant chez Wacom, j’ai la confirmation; cette image est l’image associ\u00e9e \u00e0 la future Bamboo, qui sortira en fin d’ann\u00e9e finalement. Plus exactement, cette image devait \u00eatre l’image sur le packaging de la Bamboo, c’est \u00e0 dire l’image imprim\u00e9e sur la bo\u00eete.<\/p>\n

Les mois passent; des nouveaux produits sortent. Cons\u00e9quence : notre image myst\u00e9rieuse disparait des homes pages, remplac\u00e9e par les annonces du Bamboo Stylus et de l’Inkling.<\/p>\n

Sortent enfin les nouvelles Bamboo. La home page affiche une image associ\u00e9 aux nouvelles Bamboo, mais n’ayant rien \u00e0 voir avec la pr\u00e9c\u00e9dente. Je constate que le packaging a chang\u00e9. Maintenant, on a droit \u00e0 des \u00eecones, type Apps pour iPhone\/iPad avec un habillage plus proche du packaging de la Bamboo pr\u00e9c\u00e9dente. C’est plus logique finalement.<\/p>\n

\"\"<\/p>\n

Et comme sort dans le m\u00eame laps de temps, la nouvelle Cintiq 24HD, je constate alors que le site US r\u00e9cup\u00e8re son ancien texte de la Bamboo \u00a0‘A new Way to create<\/em>‘, qui a \u00e9t\u00e9 squizz\u00e9, pour le placer sur l’image de la nouvelle Cintiq en y ajoutant juste un mot et cela devient : ‘A Whole new Way to create<\/em>‘.<\/p>\n

Voici donc mon explication de l’exception am\u00e9ricaine sur l’image de la Cintiq. Comme je l’ai \u00e9crit en pr\u00e9ambule, je pense que je suis proche de la r\u00e9alit\u00e9.
\nAu final, tout \u00e7a m’a fait penser \u00e0 Jimmy Page, apr\u00e8s la fin des The Yardbirds<\/em>, qui d\u00e9cide de fonder un autre groupe en r\u00e9cup\u00e9rant le nom et en y ajoutant un mot : cela devient alors The new Yardbird<\/em>s, qui deviendra plus tard Led Zeppelin<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Souvenez vous lors de ce billet datant de mi septembre lors de la sortie de la Cintiq 24HD, j’annon\u00e7ais que<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[50,58,3],"tags":[],"class_list":["post-4799","post","type-post","status-publish","format-standard","hentry","category-bamboo","category-etonnant","category-wacometmapomme"],"yoast_head":"\nAnecdote - WacometmaPomme<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vincenwoo.com\/vincenwoo\/site_wacom_et_mapomme\/anecdocte\/\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vincenwoo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.vincenwoo.com\\\/vincenwoo\\\/site_wacom_et_mapomme\\\/anecdocte\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.vincenwoo.com\\\/vincenwoo\\\/site_wacom_et_mapomme\\\/anecdocte\\\/\"},\"author\":{\"name\":\"Vincenwoo\",\"@id\":\"https:\\\/\\\/www.vincenwoo.com\\\/vincenwoo\\\/site_wacom_et_mapomme\\\/#\\\/schema\\\/person\\\/5b214d0040686a387985b9f290a2ce25\"},\"headline\":\"Anecdote\",\"datePublished\":\"2012-01-06T13:48:23+00:00\",\"dateModified\":\"2012-01-06T13:48:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.vincenwoo.com\\\/vincenwoo\\\/site_wacom_et_mapomme\\\/anecdocte\\\/\"},\"wordCount\":787,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/www.vincenwoo.com\\\/vincenwoo\\\/site_wacom_et_mapomme\\\/#\\\/schema\\\/person\\\/5b214d0040686a387985b9f290a2ce25\"},\"image\":{\"@id\":\"https:\\\/\\\/www.vincenwoo.com\\\/vincenwoo\\\/site_wacom_et_mapomme\\\/anecdocte\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.vincenwoo.com\\\/vincenwoo\\\/site_wacom_et_mapomme\\\/wp-content\\\/uploads\\\/2011\\\/09\\\/cintiq24hd_us.jpg\",\"articleSection\":[\"Bamboo\",\"\u00c9tonnant\",\"Wacometmapomme\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.vincenwoo.com\\\/vincenwoo\\\/site_wacom_et_mapomme\\\/anecdocte\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.vincenwoo.com\\\/vincenwoo\\\/site_wacom_et_mapomme\\\/anecdocte\\\/\",\"url\":\"https:\\\/\\\/www.vincenwoo.com\\\/vincenwoo\\\/site_wacom_et_mapomme\\\/anecdocte\\\/\",\"name\":\"Anecdote - 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