{"id":25173,"date":"2026-05-08T18:00:21","date_gmt":"2026-05-08T16:00:21","guid":{"rendered":"https:\/\/www.wacometmapomme.com\/?p=25173"},"modified":"2026-05-08T22:29:15","modified_gmt":"2026-05-08T20:29:15","slug":"captain-cook-est-remplace","status":"publish","type":"post","link":"https:\/\/www.vincenwoo.com\/vincenwoo\/site_wacom_et_mapomme\/captain-cook-est-remplace\/","title":{"rendered":"Captain Cook est remplac\u00e9"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Introduction<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quand Steve Jobs dispara\u00eet en octobre 2011, beaucoup doutent que Tim Cook puisse lui succ\u00e9der. Quinze ans plus tard, l&rsquo;histoire a tranch\u00e9 : l&rsquo;homme discret d&rsquo;Alabama a transform\u00e9 Apple en l&rsquo;entreprise la plus valoris\u00e9e de la plan\u00e8te. Mais le 1er septembre 2026, \u00ab\u00a0Captain Cook\u00a0\u00bb passe la main. Retour sur un r\u00e8gne hors norme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Le d\u00e9part annonc\u00e9<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C&rsquo;est une page qui se tourne dans l&rsquo;histoire de la Silicon Valley. Apple a annonc\u00e9 le 20 avril 2026 que son PDG Tim Cook quittera ses fonctions le 1er septembre prochain, apr\u00e8s quinze ans \u00e0 la t\u00eate de la firme \u00e0 la pomme. Son successeur d\u00e9sign\u00e9 : John Ternus, jusqu&rsquo;ici responsable des produits physiques, de l&rsquo;iPhone au Mac.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Les d\u00e9buts sous le signe du doute<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Arriv\u00e9 chez Apple en 1998, Tim Cook avait \u00e9t\u00e9 intronis\u00e9 directeur g\u00e9n\u00e9ral en ao\u00fbt 2011, apr\u00e8s la d\u00e9mission de Steve Jobs, tr\u00e8s diminu\u00e9 par les suites d&rsquo;un cancer du pancr\u00e9as. \u00c0 l&rsquo;\u00e9poque, les sceptiques \u00e9taient nombreux : comment un gestionnaire, aussi talentueux soit-il, pourrait-il prendre la suite du visionnaire qui avait invent\u00e9 l&rsquo;iPhone ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Un bilan financier vertigineux<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quinze ans plus tard, les chiffres donnent le vertige. La valorisation d&rsquo;Apple est pass\u00e9e d&rsquo;environ 350 milliards de dollars \u00e0 plus de 4 000 milliards, et le chiffre d&rsquo;affaires a \u00e9t\u00e9 multipli\u00e9 par pr\u00e8s de quatre. Tim Cook a fait d&rsquo;Apple la premi\u00e8re entreprise \u00e0 d\u00e9passer les 3 000 milliards de dollars de capitalisation boursi\u00e8re \u2014 un record historique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Des produits qui ont red\u00e9fini des march\u00e9s<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sous sa direction, Apple a lanc\u00e9 des produits qui ont red\u00e9fini des march\u00e9s entiers. L&rsquo;Apple Watch, lanc\u00e9e en 2015, est devenue la montre la plus vendue au monde. Les AirPods, lanc\u00e9s en 2016, ont cr\u00e9\u00e9 la cat\u00e9gorie des \u00e9couteurs sans fil grand public. En 2018, le HomePod fait son apparition, d\u00e9clin\u00e9 en version mini en 2020. La m\u00eame ann\u00e9e, Apple frappe fort avec ses puces Apple Silicon, coupant d\u00e9finitivement les ponts avec Intel pour ses Mac. En 2023, le Vision Pro ouvre une nouvelle \u00e8re, celle de l&rsquo;informatique spatiale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Les services, nouveau moteur de croissance<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sur le plan des services, la transformation est tout aussi spectaculaire. Apple Pay est lanc\u00e9 en 2014, Apple Music en 2015, Apple TV+ en 2019. Ce segment repr\u00e9sente d\u00e9sormais pr\u00e8s de 25 % du chiffre d&rsquo;affaires, avec une marge brute de pr\u00e8s de 74 %, soit le double de celle des produits physiques. Tim Cook a su faire d&rsquo;Apple bien plus qu&rsquo;un fabricant de mat\u00e9riel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Les ombres au tableau<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le bilan n&rsquo;est pas sans zones d&rsquo;ombre. Le projet Titan \u2014 la voiture autonome d&rsquo;Apple \u2014 a \u00e9t\u00e9 abandonn\u00e9 apr\u00e8s dix ans et des milliards investis, laissant Tesla et les constructeurs chinois s&rsquo;envoler. Le retard accumul\u00e9 sur l&rsquo;intelligence artificielle face \u00e0 Google, Microsoft ou OpenAI constitue le principal d\u00e9fi que devra relever son successeur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La passation de pouvoir<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tim Cook deviendra pr\u00e9sident ex\u00e9cutif du conseil d&rsquo;administration, tandis que John Ternus rejoindra le conseil d&rsquo;administration, \u00e9galement \u00e0 compter du 1er septembre 2026. Salari\u00e9 d&rsquo;Apple depuis 2001, Ternus a travaill\u00e9 sous Steve Jobs et consid\u00e8re Cook comme son mentor. Il prendra les r\u00eanes d&rsquo;une entreprise au sommet de sa forme financi\u00e8re, mais confront\u00e9e \u00e0 la question fondamentale de sa place dans l&rsquo;\u00e8re de l&rsquo;intelligence artificielle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conclusion<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tim Cook n&rsquo;aura pas \u00e9t\u00e9 Steve Jobs \u2014 il n&rsquo;a jamais pr\u00e9tendu l&rsquo;\u00eatre. Il aura \u00e9t\u00e9 quelque chose de diff\u00e9rent et, \u00e0 bien des \u00e9gards, de tout aussi pr\u00e9cieux : un b\u00e2tisseur d&#8217;empire, rigoureux et discret, capable de transformer une vision en machine industrielle mondiale. John Ternus h\u00e9rite d&rsquo;un titan. \u00c0 lui maintenant d&rsquo;\u00e9crire le prochain chapitre.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"850\" height=\"476\" src=\"https:\/\/www.wacometmapomme.com\/wp-content\/uploads\/2026\/05\/TimCook_Beach-Grande-850x476.jpeg\" alt=\"\" class=\"wp-image-25174\" srcset=\"https:\/\/www.vincenwoo.com\/vincenwoo\/site_wacom_et_mapomme\/wp-content\/uploads\/2026\/05\/TimCook_Beach-Grande-850x476.jpeg 850w, https:\/\/www.vincenwoo.com\/vincenwoo\/site_wacom_et_mapomme\/wp-content\/uploads\/2026\/05\/TimCook_Beach-Grande-768x430.jpeg 768w, https:\/\/www.vincenwoo.com\/vincenwoo\/site_wacom_et_mapomme\/wp-content\/uploads\/2026\/05\/TimCook_Beach-Grande.jpeg 1280w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-cf84e1f6\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Cet article a \u00e9t\u00e9 \u00e9crit par L\u00e9a L&rsquo;IA. Pour un monde meilleur o\u00f9 tout est parfait, o\u00f9 tout sera remplac\u00e9 et vous aimerez cela.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction Quand Steve Jobs dispara\u00eet en octobre 2011, beaucoup doutent que Tim Cook puisse lui succ\u00e9der. Quinze ans plus tard,<\/p>\n","protected":false},"author":2,"featured_media":25168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[5,928],"tags":[],"class_list":["post-25173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple","category-articleia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Captain Cook est remplac\u00e9 - WacometmaPomme<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vincenwoo.com\/vincenwoo\/site_wacom_et_mapomme\/captain-cook-est-remplace\/\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vincenwoo\" \/>\n\t<meta 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