{"id":14536,"date":"2017-02-06T11:42:22","date_gmt":"2017-02-06T10:42:22","guid":{"rendered":"http:\/\/www.vincenwoo.com\/vincenwoo\/site_wacom_et_mapomme\/?p=14536"},"modified":"2017-02-06T11:42:22","modified_gmt":"2017-02-06T10:42:22","slug":"monsters-et-companies","status":"publish","type":"post","link":"https:\/\/www.vincenwoo.com\/vincenwoo\/site_wacom_et_mapomme\/monsters-et-companies\/","title":{"rendered":"Monsters et companies"},"content":{"rendered":"

\"observatoire_observe\"<\/p>\n

Dans un billet pr\u00e9c\u00e9dent<\/a>, dat\u00e9 de 2015, intitul\u00e9 \u00ab\u00a0la petite fille et les monstres\u00a0\u00bb, on faisait un constat qu’\u00e0 chaque lancement, Wacom utilisait le m\u00eame truc : une graphiste-illustratrice qui dessine des gentils monstres, pour l’associer \u00e0 un nouveau produit. Surtout pour la gamme ex Bamboo et Intuos.<\/p>\n

Donc on avait eu droit \u00e0 Liz en 2011 pour la Bamboo Fun, \u00e0 Jemima en 2015 pour l’Intuos Draw. Microsoft a pomp\u00e9 l’id\u00e9e pour son concours Bord to create en 2014, avec\u00a0Va\u00efniui.<\/p>\n

Rappel en images.<\/p>\n

\"\"<\/p>\n

\"jemima\"<\/p>\n

Innovation. Le genre<\/em> est il pass\u00e9 par l\u00e0? lol Maintenant on a un barbu \u00e0 lunette et casquette, Andrew, mais avec des cheveux longs, qui dessine des monstres gentils, en 2017,\u00a0pour le lancement de la\u00a0Wacom Intuos Pro. \u00c7a change. Une capture de la\u00a0video de promo de la Wacom Intuos Pro 2017<\/a>.<\/p>\n

\"Capture<\/p>\n

Si Wacom utilise toujours le m\u00eame type de r\u00e9alisation, c’est que \u00e7a doit fonctionner. Par contre, si on veut faire les chacals, on peut constater que quand il s’agit de la faire la promotion d’une semi pro, on prend une fille, qui dessine des monstres gentils, mais quand il s’agit d’une tablette pro, on prend quand m\u00eame un mec, qui dessine des monstres gentils. Ha, ha ha… L’\u00e9galit\u00e9 Homme-Femme. Ha, ha ha. Pas tout \u00e0 fait \u00e7a. \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"

Dans un billet pr\u00e9c\u00e9dent, dat\u00e9 de 2015, intitul\u00e9 \u00ab\u00a0la petite fille et les monstres\u00a0\u00bb, on faisait un constat qu’\u00e0 chaque<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[4],"tags":[673],"class_list":["post-14536","post","type-post","status-publish","format-standard","hentry","category-wacom","tag-ya-bon-les-monstres"],"yoast_head":"\nMonsters et companies - WacometmaPomme<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vincenwoo.com\/vincenwoo\/site_wacom_et_mapomme\/monsters-et-companies\/\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Observatoire de WetmP\" \/>\n\t<meta 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